Content Preview
Creator Overview
Key metrics and insights about West Phillips's content portfolio
Content Portfolio
West Phillips maintains a diverse content library with a total of 799 posts, comprised of 24 images (3% of content) and 117 videos (15% of content).
This creator has amassed 0 likes across their content, with an average of NaN likes per post.
Creator Activity Pattern
West Phillips shows a moderate activity level with a content mix that emphasizes video production. This strategy has room for optimization to increase audience engagement.
Platform Performance
Compared to the platform average of 864 posts per creator,West Phillips is below average in content volume.
Among creators from Sweden, the regional average is 410 posts, placing this creator above their regional peers.
Audience Engagement Metrics
Likes Per Post
Below platform average of 1
Engagement Rate
Relative to platform average engagement
Content Impact
Overall content effectiveness score
West Phillips's content generates engagement that could be improved with the audience. The data suggests that West Phillips has opportunities to better engage with their target audience through their video content.
Content Breakdown & Comparison
Content Mix
Content Stats Comparison
Performance Insights
How Creator Compares
Percentage above/below platform average
Creator Competency Profile
Normalized metrics comparison (0-100 scale)
Content Analysis
Detailed breakdown of West Phillips's content strategy
Content Strategy Insights
With 3% of content being images and15% being videos,West Phillips demonstrates a focus on video content.
No engagement metrics available.
Content Type Distribution
Image Content
3% of total content
Effectiveness Analysis
Image content typically complements the video content in this creator's portfolio, providing content variety.
Video Content
15% of total content
Effectiveness Analysis
Video content is this creator's primary format, with potential to optimize for better engagement metrics.
| Content Type | Count | Percentage | Platform Average | Sweden Average |
|---|---|---|---|---|
| Total Posts | 799 | 100% | 864 | 410 |
| Images | 24 | 3% | 181 | 165 |
| Videos | 117 | 15% | 177 | 136 |
Content Strategy Analysis
Based on the content distribution and engagement metrics, West Phillips's content strategy shows potential for optimization.
Key Observations:
- Content distribution: Video-centric
- Volume comparison: Below average content production compared to platform norms
- Engagement efficiency: Lower than average engagement per post relative to platform average
- Regional standing: Outperforms compared to other creators from Sweden
Performance Metrics
Engagement and performance analysis for West Phillips
Engagement Analysis
With a total of 0 likes across 799 posts,West Phillips has an engagement rate of NaN likes per post.
The platform average engagement is 1 likes per post, making this creator's engagement below average.
Among creators from Sweden, the average engagement is 1 likes per post, placing this creator behind regional peers in audience engagement.
Performance Dashboard
Content Performance Indicators
Performance Summary
- Content Frequency
- Average
- Engagement Quality
- Developing
- Content Strategy
- Video-focused
- Platform Position
- Emerging Creator
Performance Insights
Content Strategy Assessment
West Phillips's content strategy shows opportunities for improvement in both volume and engagement metrics. The focus on video content may need refinement to better capture audience interest.
Regional Performance Comparison
Compared to other creators from Sweden, West Phillips produces more content than the regional average and generates lower per-post engagement. This places them in the mid-rangeof content creators from this region.
Comparative Analysis
How West Phillips compares to platform and Sweden averages
Platform Benchmarking
Content Volume
Images
Videos
Likes
Regional Comparison: Sweden
Content Volume
Images
Videos
Likes
Content Breakdown & Comparison
Content Mix
Content Stats Comparison
Performance Insights
How Creator Compares
Percentage above/below platform average
Creator Competency Profile
Normalized metrics comparison (0-100 scale)
Competitive Position Analysis
Based on comprehensive metrics comparison, West Phillips is positioned as a developing creator in the content landscape. Focusing on both content quality and production volume would strengthen their competitive position.
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