Content Preview
Creator Overview
Key metrics and insights about Ray Potts's content portfolio
Content Portfolio
Ray Potts maintains a diverse content library with a total of 608 posts, comprised of 534 images (88% of content) and 629 videos (103% of content).
This creator has amassed 900 likes across their content, with an average of 1 likes per post.
Creator Activity Pattern
Ray Potts shows a moderate activity level with a content mix that balances both images and videos. This strategy is generating above-average engagement with the audience.
Platform Performance
Compared to the platform average of 864 posts per creator,Ray Potts is below average in content volume.
Among creators from Houston, the regional average is 1440 posts, placing this creator below their regional peers.
Audience Engagement Metrics
Likes Per Post
Above platform average of 1
Engagement Rate
Relative to platform average engagement
Content Impact
Overall content effectiveness score
Ray Potts's content generates above-average engagement with the audience. The data suggests that Ray Potts has effectively connected with their target audience through their video content.
Content Breakdown & Comparison
Content Mix
Content Stats Comparison
Performance Insights
How Creator Compares
Percentage above/below platform average
Creator Competency Profile
Normalized metrics comparison (0-100 scale)
Content Analysis
Detailed breakdown of Ray Potts's content strategy
Content Strategy Insights
With 88% of content being images and103% being videos,Ray Potts demonstrates a focus on video content.
The engagement rate of 1 likes per post indicates strong audience engagement.
Content Type Distribution
Image Content
88% of total content
Effectiveness Analysis
Image content typically complements the video content in this creator's portfolio, providing content variety.
Video Content
103% of total content
Effectiveness Analysis
Video content forms the core of this creator's successful strategy, driving strong audience engagement.
| Content Type | Count | Percentage | Platform Average | Houston Average |
|---|---|---|---|---|
| Total Posts | 608 | 100% | 864 | 1440 |
| Images | 534 | 88% | 181 | 205 |
| Videos | 629 | 103% | 177 | 209 |
Content Strategy Analysis
Based on the content distribution and engagement metrics, Ray Potts's content strategy shows effective audience targeting.
Key Observations:
- Content distribution: Balanced mix of images and videos
- Volume comparison: Below average content production compared to platform norms
- Engagement efficiency: Superior engagement per post relative to platform average
- Regional standing: Underperforms compared to other creators from Houston
Performance Metrics
Engagement and performance analysis for Ray Potts
Engagement Analysis
With a total of 900 likes across 608 posts,Ray Potts has an engagement rate of 1 likes per post.
The platform average engagement is 1 likes per post, making this creator's engagement above average.
Among creators from Houston, the average engagement is 1 likes per post, placing this creator ahead of regional peers in audience engagement.
Performance Dashboard
Content Performance Indicators
Performance Summary
- Content Frequency
- Average
- Engagement Quality
- Strong
- Content Strategy
- Balanced Mix
- Platform Position
- Engagement Specialist
Performance Insights
Content Strategy Assessment
Ray Potts's content strategy shows strong engagement despite lower content volume, indicating quality over quantity. The balanced mix of content types provides versatility, which is resonating well with the audience.
Regional Performance Comparison
Compared to other creators from Houston, Ray Potts creates less content than the regional average and generates higher per-post engagement. This places them in the mid-rangeof content creators from this region.
Comparative Analysis
How Ray Potts compares to platform and Houston averages
Platform Benchmarking
Content Volume
Images
Videos
Likes
Regional Comparison: Houston
Content Volume
Images
Videos
Likes
Content Breakdown & Comparison
Content Mix
Content Stats Comparison
Performance Insights
How Creator Compares
Percentage above/below platform average
Creator Competency Profile
Normalized metrics comparison (0-100 scale)
Competitive Position Analysis
Based on comprehensive metrics comparison, Ray Potts is positioned as a mid-tier creator with specific strengths in the content landscape. Their strong engagement metrics indicate high-quality content, with potential to scale up production volume.
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